Shot 100% remotely at the height of COVID-19.
We cast real people from facebook groups, sent them cameras, props, wardrobe, lights. We did a full rehearsal with the cast before the "shoot" and taught them how to use the cameras.
ON the day of the shoot, we reviewed the action by watching the live stream from the talents' camera streamed to our laptops via tech sorcery. We were able to give notes and review the footage in real time.
We shot and post produced this entire thing without leaving our homes, setting a new standard for remote production for the advertizing industry.
The ad got picked up ADweek and was a big part of the facebook's marketing strategy for national coming out day. Here is the post on facebook's facebook page
Production partners: Serial pictures / BRTHR