The Facebook Blood Donation tool was first created to address the massive problem of blood scarcity in India, due to which people rely on their network of friends and family when they need blood.
facebook's blood donation tool connected blood recipients with donors according to location and blood type, exponentially increasing access to blood when you need it.
We documented two incredible stories of how the tool saved two lives. The tool was later expanded to cover North and south america
We made Several videos of varying durations, aspect ratios and in several languages, to account for india's diverse language base.
Production partner: HOrnet & Banyak films